This project is a Windows software designed to manage displays and peripherals across consumer and enterprise environments. I served as the project UX lead, defining a modular UI architecture that replaced legacy applications and scaled across 250+ device models. The platform delivered multiple version launches (v1.0–v2.4), enabled centralized IT management saving 549+ hours per 1,000 monitor updates, and became a key internal success story for cross-functional collaboration.

This project is a companion audio software experience designed to enable personalization and control of Dell wireless audio devices. I led the 0–1 UX design under an intense timeline, working closely with engineering and managing external design and development vendors to deliver the first release. The work resulted in a shipped initial version that established the core interaction patterns and foundation for future feature expansion.

This project focuses on iterative UX improvements for MyDell Mobile, Dell’s companion app supporting device management, orders, and support. I led UX iteration across core experiences from v1.2 to v1.5 (EOL) as the product matured post-launch. The work resulted in clearer core flows, improved overall experience stability, measurable gains in user satisfaction, including a CSAT increase from 6.4 to 7.1 and was later recognized with a 2022 SPARK Design Award for excellence in digital experience design.

This project explores the design of a monitor native OS for new Dell Smart Monitors. A new platform created from the ground up, unlike traditional TV experience, this OS is designed around productivity-first use cases, balancing work, light entertainment, and device management in a single environment. Working within an incubation phase, I contributed to defining the core experience model, system behaviors, and interaction principles for OS that sits between a PC, a TV, and a smart device. The work focused on establishing a clear OS identity, foundational flows, and long-term design direction.

This project is a fully digital festival experience created as AFROPUNK’s first virtual edition, produced in partnership with Target. I worked as a freelance designer, collaborating with creative strategists and producers to shape the interaction and visual experience across live streams, discussions, and audience engagement moments. The festival reached 15,000+ attendees across four continents, featured 50+ live performances and talks, and drove high engagement through chat, surveys, and influencer-led sessions, delivering value-based incentives such as book discounts, playlists, and self-care tools.

This project is a hybrid physical–digital experience supporting a retail campaign through web interaction. I worked as a UI/UX and graphic designer, designing the interaction layer that connected in-store participation with mobile and app-based discovery. The experience drove 500+ Instagram moodboard shares and was featured across Kohl’s official social channels and influencer networks.

This collection is a series of brand activation livestream experiences designed to support product launches, cultural moments, and interactive audience engagement across multiple consumer brands. I led visual and motion across web-based livestream environments, focusing on scalable interface patterns, motion-driven interaction cues, and real-time engagement adaptable to different brand identities. The work resulted in a flexible livestream activation system used across numerous brands, balancing visual expression, performance constraints, and live production needs.

This project is an experimental, AI-assisted interactive installation exploring how attention and environmental input shape reading and interpretation. I independently designed and developed the experience, using AI tools to prototype interaction logic, generate content variations, and implement real-time audio-driven behavior that responds to ambient sound. The work resulted in a self-running digital installation where text dynamically shifts, fades, and settles based on audience behavior, reframing silence as an active condition and demonstrating an end-to-end AI-enabled design and development workflow.

This project is a self-initiated album art experiment focused on redesigning “bad” covers for fun. I independently explored how stronger visual concepts and craft could transform existing albums using Photoshop, and the work gained recognition from singers and bands who shared and responded to the redesigns.

Swipe and watch!

1. Animated Book Covers

2. Invisible Talks

3. 5 Senses

4. Reflection

5. Cyber Panel

6. Alienware Bootup